About New Home Notebook
New Home Notebook is an online real estate news and information site that gives its readers a true feel for the real estate market in Chicago and its suburbs. Our frequently updated content is current and reflects the state of the market as it exists and evolves.
New Home Notebook is also a platform for real estate practitioners to gain exposure through a unique combination of emerging search and social tools. The New Home Notebook staff has the experience required to use these tools to their best advantage and to pass along that knowledge to our clients.
In 2009, New Home Notebook attracted over 250,000 unique visitors to our unique, targeted content covering the Chicagoland real estate market.
Our ability to generate unique content for our clients through blogging, video, news releases, neighborhood content, and market conditions allows us to penetrate search and social media environments with rich, meaningful content that attracts and retains the right audience.
We generate our unique content to conform to the current standards of search engine optimization, while keeping the content interesting and readable/viewable. We populate the Web with this keyword rich content, which builds an organic online presence that continues to deliver search results for our clients over time.
We then push that content to social-rich venues in ways that expose our clients to their natural audience. We comment and engage that audience on these sites to draw prospects to our clients’ content.
New Home Notebook content is typically informal yet informational, lending it the credence of a third-party review – the type of content that generates the most consumer interest. We all know that today’s consumer no longer wants to hear a traditional marketing promotion – they seek out content ‘from the people’ – detailing real experiences and objective opinion.
New Home Notebook reaches the new and ever-increasing segment of the market that spends most of their time on the social Web and shuns traditional marketing in favor of peer recommendations and direct search engine research.
The New Home Notebook staff has twenty years of real estate marketing and editorial experience, having been involved in online media marketing since the introduction of the internet and social media marketing since the launch of yochicago.com in early 2005.
Read an overview on social media marketing
Read or follow our blog on social media marketing for real estate